Ever had an ad about wine pop up on your phone just after sharing your latest vino cravings with a pal online?
Magical experience, right?
Well, yes and no. It’s actually the power of ad campaigns.
Disappointment aside (sorry, no magic involved), ad campaigns are a fantastic way to get valuable ideas, brands, and products in front of the people most likely to resonate with them. They tap into all that data about people’s likes, interests, life stages, and locations that platforms like Facebook, Instagram, and TikTok collect. The platforms then use this data to ensure the right eyes see what you’ve got to offer.
That’s pretty cool, right? Let’s unpack ad campaigns and how they can benefit wineries.
What is an Ad Campaign?
An ad campaign is a coordinated series of advertisements with a single message or theme, designed to achieve specific goals like increasing brand awareness, driving sales, or promoting a new product—like wine!
The best part? Ad campaigns can be highly targeted, enabling businesses to reach their ideal audiences with precision.
Sounds like a handy tool for your sales arsenal, doesn’t it?
Let’s dive into why ad campaigns are essential for wineries looking to share their amazing wines with the world, build their brand, and earn a solid return on investment.
Why should your winery care about ad campaigns on social media?
Here are a few solid reasons why you should include ad campaigns in your marketing strategy, especially if you’re promoting your brand and wines on social media:
Massive Audience Reach:
Think about it—social media platforms like Facebook, Instagram, and TikTok are the bustling marketplaces of the digital age. This means a golden opportunity for wineries to showcase their brand to a massive local and international audience.
On a list of the most popular websites worldwide as of November 2023 by Statista.com, Facebook ranked number 3 behind Google and YouTube, with a whopping 18.1 billion average monthly visits, and Instagram at number 8 with a not-so-modest 7.36 billion average monthly visits.
If you factor in that the average daily social media usage of internet users worldwide amounts to about 143 minutes per day (about 43 minutes longer than the average movie), why wouldn’t you want to showcase your wines on social media?
Ad campaigns help you tap into this massive reach, putting your wines in front of countless potential wine lovers.
But wait—it gets even better.
Targeted Advertising:
One of the coolest things about social media advertising is the ability to laser-focus on specific demographics, interests, and behaviours. It’s like having a digital sommelier who knows exactly who might enjoy your latest vintage.
Social platforms like Facebook offer advanced targeting options that enable you to:
- Choose precisely where your wine ads will be shown.
- Select who sees your ad based on age, interests, and more nuanced data like travel habits.
- Create and market to lookalike audiences who resemble those who already engage with your social pages, content, or website.
- Create and market to custom audiences based on events tracked by your Meta Pixel on your website.
- Remarket to audiences who have engaged with your pages, ads, or website, offering them new deals.
Ad campaigns allow you to reach a vast audience and target your ideal customers with pinpoint accuracy while tracking and optimising your ad performance in real time.
Conclusion
Sold on the importance of ad campaigns for your winery?
Ad campaigns help you harness social media’s best features—its unmatched reach, integration into daily life, and rich consumer data—to present your incredible wines to the people who will love them most.
Beyond pushing products and meeting the financial bottom line, ad campaigns are a strategic, goal-driven way to tell your brand’s story and increase its exposure to new and loyal audiences.
However, setting up, running and optimising ad campaigns on social media can be daunting.
To ensure that you get the best results from your ad campaigns, it is critical to get some seasoned and friendly help as you leverage this powerful aspect of social media marketing.
Enter Active Ice Digital
At Active Ice Digital, we pride ourselves on being able to craft high-performing social media ad campaigns that help our clients achieve their business and digital goals online.
We love working with wineries and have had the privilege of helping several notable South African wineries with their social media marketing, paid advertising, website design and development, and Commerce 7 integrations.
If you’re looking for a dedicated digital agency that’s as invested in the growth of your winery as you are, Active Ice Digital is the team for you!
Contact us today to get started!