Unbox Your Inbox: How Email Marketing can help you achieve your business goals

May 17, 2022 | in Email Marketing

by Arthur Muzofa
Estimated Reading Time: 4min 4sec

Can email marketing help you achieve your business goals?

We believe it can. But don’t take our word for it. Check out this stat about email marketing in America from HubSpot:

Email generates $42 for every $1 spent, an astounding 2,200% ROI, making it one of the most effective options available.

Simmer on that a little. 

Your trusty email communication can pack a punch where it matters. That is your return on investment. 

With 4 billion daily email users around the globe and constantly evolving ways to craft the right email communication to engage these people, could email marketing be your game-changer? 

Let’s find out!

What’s in an Inbox anyway?

Probably a lot of unread emails you’ve been procrastinating to process, right?

But now and then, out of the mass of generic and visually numbing emails comes a newsletter with a captivating hero image or subject line that stops you dead in your scanning routine. 

This email offers you value, something we as human beings are constantly looking for ( queue the endless scrolling on Instagram and rabbit hole sessions on TikTok and YouTube). Aside from looking nice and crisp on your screen, the effectively-crafted newsletter seems to have information tailored just for you. If it is indeed well crafted, it probably was.

Email marketing offers businesses a widely used platform to communicate the value their brands have to offer in a way that reaches the right people at the right time. 

It also provides a way to ensure your brand has a consistent and professional look and feel across your organisation’s emails, no matter how large or small the business may be. Your email signature can be the doorway to the rest of your digital presence to your audience.

How will Email Marketing Benefit You?

Increasing Sales 

Email marketing enables you to create campaigns that showcase your latest discounts, offers and deals to your audience. It is also a powerful way to remind your customers about abandoned carts when life or distractions get in the way. 

According to HubSpot, marketers who used segmented campaigns noted a 760% increase in revenue. With the right tweaks and settings and an idea of the different people who make up your email subscribers, you can make serious waves with well-targeted and personalised email campaigns.

Customisable Personalised Content

Something as simple as adding a contact’s name to the email you send them can make a difference in the backdrop of several impersonal, generic emails. Email marketing enables you to rise above the clutter by allowing you to create individualised emails that speak to your audience.

You can strategically create combinations of different subject lines and images for campaigns designed to cater to the various segments of your subscribers. Naturally, this increases engagement and clickthrough rates since you took the extra effort to address the individuality of your different contacts. In addition, it also builds a more personal relationship between your brand and your audience.

Generating traffic for your website

Email marketing campaigns enable you to connect with audiences through their inboxes and give them a channel to visit the different parts of your website. 

Every email becomes an invitation to explore the world of value your brand is offering. This includes your products, services, offers, or engaging and insightful blogs.  

In addition, your emails link your audience to the rest of your digital presence via their inboxes through the power of well laid out content and calls to action.

Audience Insights

Having stats that help you know your audience better is digital gold in our data-driven world. 

Email marketing enables you to connect with customers and helps you track insightful behaviours that help create better performing and engaging campaigns. Here are some of the metrics you’ll be able to track and work with:

  • Conversion Rate – The number of people who completed the desired action of a campaign
  • Click-Through Rate  – How many audience members clicked on your email
  • Open Rate – How many people opened your email
  • Bounce Rate – The number of email addresses that did not get your campaign.

Knowing who engaged with your campaigns, how they engaged with them and what they engaged with most, helps you build campaigns they want to receive in their inboxes. It also enables you to get a clearer idea of :

  1. What to send 
  2. Who to send it to 
  3. When best to send it to them.

The better you know your audience, the more personalised, targeted and engaging your campaigns become. That’s an excellent recipe for success if you ask me!

Looking for a Cape Town Agency to help you achieve your business goals using email marketing?
Then pop us an email at hello@activeice.co.za, give us a ring or stop by the studio. Our friendly team is always keen to help businesses hit their targets through digital marketing.